KPI
63,085
Crates shipped, 2025 season
+1.3%
against 2024
A KPI shows one number in large type with
just enough context to judge it: a label, a unit,
and usually a comparison to the last period or
a target. Without a comparison, the reader has
to guess. Karsten explained why a bare
number is not enough:
“. . . the number which does not conjure up in
our minds some picture of quantity remains
meaningless to us” (Karl G. Karsten,
Charts and
Graphs
, 1923, p. 685).
Also called:
big number, scorecard, stat tile
Variations:
Spark bar
—add a trend. ·
Bullet
chart
—add bands and a target.
Data as of 02:45 UTC on 21 Oct 2026
made with
dbt Charts