KPI 63,085 Crates shipped, 2025 season +1.3% against 2024 A KPI shows one number in large type with just enough context to judge it: a label, a unit, and usually a comparison to the last period or a target. Without a comparison, the reader has to guess. Karsten explained why a bare number is not enough: “. . . the number which does not conjure up in our minds some picture of quantity remains meaningless to us” (Karl G. Karsten, Charts and Graphs, 1923, p. 685). Also called: big number, scorecard, stat tile Variations: Spark bar—add a trend. · Bullet chart—add bands and a target. Data as of 02:45 UTC on 21 Oct 2026 made withdbt Charts